Business Mashups represent fully functional web applications with data models, business processes, roles & access rights, and connectivity to enterprise assets. They provide support for definition and execution of business processes that coordinate people and system interactions.
Information collected in a Business Mashup can be persisted across user sessions to support long running activities that span multiple audiences inside and outside the enterprise. Business Mashups support a wide range of interaction channels—such as Email, Web Browser, Mobile device, IM, and so forth—to accommodate the channel preferences for audiences interacting with the Mashup. In addition, role-aware Business Mashups can act on that information in compliance with the company rules, policies, and regulations to complete the business activity.
Business Mashup Applications provide native traceability and audit trail of the activities performed by roles or automated systems participating in the Mashups. This audit trail history is persisted and can be accessed to analyze the lifecycle of business activities to improve operational efficiencies or comply with industry regulations.
A Business Mashup Application runs in any browser and can be hosted inside a Serena Mashups Browser Shell or embedded inside a Portal shell, a home-grown Intranet or website. This capability allows enterprises to extract more value from their portal framework investments bringing application and transactional content to what was previously only simple content aggregation.